Aims and Scope
The BERJAYA Journal of Services and Management is a peer-reviewed journal and is the official publication of the BERJAYA University College. It provides a forum for the exchange of ideas and information from the diverse range of socio-economic, political, cultural, environmental and other disciplines associated with services and management issues in our contemporary world. The journal welcomes international and Malaysian academics to publish their views and scholarly findings arising from their research conducted by themselves or in collaboration with others. The journal also avails itself for contributors from BERJAYA University College to publish their works in any area of the service industries and management. High quality papers on theoretical developments and practical applications in these areas are particularly welcome. Papers are solicited from, but not limited to, the following topics:
- Culinary Arts
- Hospitality
- Tourism
- Events Management
- Communication & Media Studies
- Business
- Marketing
- Business Management
- Education
Latest Publication-BJSM Vol.24 July 2025
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Enhancing Customer Loyalty in Global System for Mobile Communication: The Role of Relationship Marketing Tactics [1-17]
Adu Richard Akinjide, Adegbite Obasanjo Sanya, Olaosebikan Johnson Sogo & Olodude Opeyemi Dorcas -
Impact of Branding Strategies on Customer Patronage in the Nigerian Banking Industry [18-29]
O.K. Agbesuyi, A. Shiro, & J.A. Oladimeji -
Monetary Incentives as a Determinant of Job Satisfaction Among Employees in Tertiary Institutions in Kwara State, Nigeria [30-47]
Abdulbaqi Salihu Zakariya, Balogun Obasanjo Solomon & Tejideen Toyin Olayinka -
Ethical Behaviour Among Health Workers in Selected Tertiary Healthcare Hospitals in Oyo State, Nigeria: A Component Factor Analysis [48-64]
Lawal K. Bakare, Leke K. Onabanjo, Oluwafisayo O. Falowo, & Oladepo O. Owolade -
Nexus Between Management Support and Employee Performance in Selected Deposit Money Banks in Lagos Metropolis, Nigeria [65-78]
Abel S. Adesanya, Akindele, I. T. Oluwakemi C. Ogunwole, Modupe S. Kasumu, & Victoria F. Iheanacho -
Exploring Staff Commitment in Nigerian Public Universities: The Impact of Sex, Age, Cadre, and Work [79-90]
Adeyemo Lydia Funmilola, Ademiyi Wasiu Olasunkanmi, Olonade Zaccheaus Olufunminiyi, & Adeyemo Adeolu Ajibade -
Moderating Effects of Gender on Relationship Between Knowledge Management and Conflict Management Effectiveness [91-105]
Kayode Comfort Adeyinka, Akintayo Dayo Idowu, & Olonade Zaccheaus Olufunminiyi
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