Volume 13, January 2020

A Conceptual Framework For Knowledge Management Implementation Based On A Mixed Method Approach In The Audit Profession [3-11]
Soon Wai Leong

Full Text | Abstract

    Managing of Knowledge is important to achieve sustainable competitive advantage. Knowledge is an important asset to audit practitioners as they serve to safeguard investors and maintain the credibility of the financial statements issued by the companies. There is a need for these audit practitioners to innovate itself so that its existence will remain relevant considering the current challenges faced by the small and medium audit practitioners in Malaysia in maintaining the level of audit quality services. There is limited literature that examines the relationship between Knowledge Management (KM) and competitive advantage which in turn lead to value creation mainly in the audit profession in Malaysia. The paper proposes the conceptual framework based on the dimensions of KM and the resource-based view theory.
The Effect Of Flipped Classroom Teaching – “The Tea Art” And Its Influencing Factors [12-20]
Si Ruo Ying, Chen Cui, Chung Jee Fenn

Full Text | Abstract

    Based on the application research of the Flipped Classroom teaching mode in the “Tea Art”, this paper explores the teaching effect of the “Tea Art” flip experiment through contrast experiments. The results show that the overall satisfaction of the Flipped Classroom mode is higher and the learning effect is improved. The importance-satisfaction (IPA) model was used to analyze the students’ perception of the different teaching contents of the “Tea Art” Flipped Classroom, and to provide ideas for further improvement of the Flipped Classroom of “Tea Art”.
The Wolf Warrior Crusade: Potential And Challenges For Chinese Films In Malaysia. [21-28]
Mohd. Amir Mat Omar, Loo Yin Hui

Full Text | Abstract

    China is fast becoming a global power to be reckoned with in various industries. However, for Chinese films in Malaysia, it seems to still be rather bleak compared to its television counterparts. Nevertheless, judging by the performance of Wolf Warrior 2, there seems to be a lot of potential waiting to be unleashed. This paper is an overview of the current situation of Chinese films in Malaysia, the challenges they face as well as opportunities to look forward to in order for Chinese films to prosper in this country. This paper looks into the impact of audiences, content development and government regulations in both countries in order to get a glimpse into possible further studies and the search for solutions that benefit both nations. It is a crusade for Chinese film producers as well as a craving for Malaysian audiences who want appealing and enjoyable film content. If Chinese television content has made it, then why not its films?
Factors Influencing Consumers’ Purchase Intention In Klang Valley, Malaysia: A Study Of Bubble Milk Tea. [29-43]
Brenda Ling Jin Wen, Ng Boon Aun

Full Text | Abstract

    There are several research studies that have been conducted to examine the factors that can influence consumers’ purchase intention. However, there are very limited studies that are focusing on the factors that will influence consumers’ purchase intention towards bubble milk tea in Klang Valley, Malaysia. In order to better address the gap clearly, this study was conducted to determine the factors influencing consumer purchasing intention in Klang Valley for bubble milk tea. This study included a sample size of 396 consumers that currently reside in Klang Valley and had purchased bubble milk tea. By distributing the designed questionnaire to the targeted number of participants online, a quantitative research method was used. Overall, 396 valid responses of 450 distributed survey questionnaire were collected and analysed by using SPSS to test the hypothesis. It is found that there is a positive significant influence of price consciousness and brand image towards consumers’ purchase intention of bubble milk tea in Klang Valley. On the other side, electronic word-of-mouth has no statistically significant influence on the purchase intention of customers in Klang Valley for bubble milk tea. This implies that consumers in Klang Valley when comes to purchasing bubble milk tea, are more concern about brand image and price.
Customer Perception Towards Wedding Services [44-54]
Vicky Tan Cheng Leng, Ch’ng Chor Ban

Full Text | Abstract

    Couples are now willing to spend more on once a lifetime wedding event. It led the demand for wedding related services are growing rapidly. The purpose of this research is to examine the customer perception between decoration, catering, photography and entertainment. Questionnaire was developed and distributed to 385 respondents on perception towards wedding services. Multiple regression analyses were used to analyse the relationship among variables of the conceptualized model. The findings confirmed the significant impact of decoration, catering, photography and entertainment. The suggestions for future research development also being discussed.
The Impact Of Leadership Styles On Organizational Performance [55-62]
Akram Abdulraqeb Sultan Al-Khaled, Chung Jee Fenn

Full Text | Abstract

    Leadership is among the major drivers to improve the performance of an organization. It is believed that an organization’s kind of style of leadership influences its overall results. This report focuses on the three styles of leadership which are autocratic leadership, democratic leadership, and laissez faire style of leadership. The roles of leadership styles towards the organizational performance were also discussed. It is seen that leadership styles definitely have a strong relationship towards a company’s success, as the way the leader manages his employees will ultimately decide the performance of the organization itself. When a leader is engaging and puts employees’ ideas and input into account when making decisions, productivity will indirectly increase especially from the employees as they feel like they are a part of an input that leads to motivation. It all comes down to human behaviour and psychological views when it comes to having the right leadership style a leader wants to adopt in an organization. A few recommendations were made to further improve organizational performance in the long run. According to this report, democratic leadership is the most effective style of leadership towards attaining and enhancing organizational performance. In depth explanations are given in this report.
The Relationship Between Revisit Intention And Food Trucks In Klang Valley. Malaysia. [63-81]
Gobinath A/L S.Selvanayagam

Full Text | Abstract

    In order to examine the factors influencing revisit intention towards food trucks in Malaysia, a quantitative research study was conducted, based on a randomised sample of 379 Malaysian respondents. With the increasing popularity of food trucks in Malaysia, with many current, and future ventures towards the food truck industry, this study focused on the antecedents of revisit intention, using several established concepts, from brand image, brand loyalty, brand awareness, brand association and perceived price. By taking a quantitative approach, the examination of the factors influencing revisit intention was conducted through itemised surveys, based on previously established research findings, focusing on the reliability and validity of the items in question. After analysis through multiple linear regressions, it was noted that all items measured were significant and good predictors of revisit intention, with further recommendations and research directions encouraged within the field of food trucks and its consumer base in Malaysia.