Factors Influencing Purchase Intention Among Malaysians In Selecting Airbnb Accommodation [3-14] Aw Kae Woon, Ch’ng Chor Ban |
A Conceptual Framework For Innovation Traits And Acceptance Of The Adoption Of Blockchain In The Stockbroking Industry [15-29] Soon Wai Leong |
The Relationship Between Brand Equty And Food Trucks In Klang Valley, Malaysia. [30-45] Gobinath Selvanayagam, Suresh Raj Muhmurti |
Tourist Satisfaction With Visit Of Lushan Mountain [46-55] Chen Cui, Guan Jiang Hua, Ye Jun |
Factors Influencing Consumers’ Intention To Use McDonald’s Self-Service Kiosks In Klang Valley [56-77] Tsai Hsin Yang, Smitha Geetha |
Brand Equity In Selecting A Private Higher Education Institution In Klang Valley [78-89] Suresh Raj Muhmurti, Gobinath Selvanayagam |
An Exploratory Study On First Semester Students’ Usage Of Course Networking (Cn) Features [90-101] Goh Poh Kim, Irene Tan Ai Lian |