Aims and Scope

The BERJAYA Journal of Services and Management is a peer-reviewed journal and is the official publication of the BERJAYA University College. It provides a forum for the exchange of ideas and information from the diverse range of socio-economic, political, cultural, environmental and other disciplines associated with services and management issues in our contemporary world. The journal welcomes international and Malaysian academics to publish their views and scholarly findings arising from their research conducted by themselves or in collaboration with others. The journal also avails itself for contributors from BERJAYA University College to publish their works in any area of the service industries and management. High quality papers on theoretical developments and practical applications in these areas are particularly welcome. Papers are solicited from, but not limited to, the following topics:

  • Culinary Arts
  • Hospitality
  • Tourism
  • Events Management
  • Communication & Media Studies
  • Business
  • Marketing
  • Business Management
  • Education           

Latest Publication-BJSM Vol.20 July 2023


  1. The Effectiveness Of Online Advertising Platforms On Consumer Behaviour: A Case Study Of The Cheras Area In Kuala Lumpur [1-19]
    Tee Hao-Wei, Wong Tai-Chee

  2. Low Voter Turnout In Elections In Nigeria: A Call For Better Management Of Elections & Government Commitment To Growing Voter Participation [20-34]
    Olagoke Oluwafemi Awotayo, Segun Lakin Oderinde, Abimbola Fikayo Olaniran, Olawale Olufemi Akinrinde

  3. Effect Of Foreign Direct Investment And Exchange Rate On Economic Growth In Some West African Countries (1980-2020) [35-49]
    Samson Olajide Olaniyan, Idris Abiola Quadri, Titilayo Moromoke Oladejo

  4. Dividend Policy, Agency Cost And Value Of Nigerian Manufacturing Firms [50-61]
    Titilayo Moromoke Oladejo, Samson Olajide Olaniyan, Peter Sunday Daramola, Olusola Amos Akinola

  5. Relationship Marketing And Business Sustainability In Selected Deposit Banks In Southwest Nigeria [62-74]
    Victor Olawanle Ojo, Bayode Olusanya Babatunde, Bolanle Mistura Samusi

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