Scope of Papers
The BERJAYA Journal of Services & Management is the official publication of the BERJAYA University College. It provides an avenue for members of both its academic as well as non-academic staff to publish their views and scholarly findings arising from research conducted by themselves or in collaboration with others.
The journal also avails itself for contributors from outside BERJAYA University College to publish novel experimental and theoretical work in any area of the service industries and management. High quality papers on theoretical developments and practical applications in these areas are particularly welcome.
Papers are solicited from, but not limited to, the following topics:
- Culinary arts;
- Liberal arts;
- Business and services;
- Creative industry;
Latest publication-BJSM vol.15 Jan.2021
An Investigation Of The Use Of Communicative Language Teaching In A Higher Education Institution In China: A Case Study. [3 – 24]
Lin Siew Eng, Zhao Peidong.
The Impact Of Industrial Revolution 4.0 On Television Content Production And Broadcasting In Malaysia: Challenges And Opportunities. [25 – 36]
Raja Ridzuan Bin Raja Azhar.
Censorship Of Film Violence: Its Perceived Effect On Anti-Social Youth Behaviour. [37 – 51]
Jessica Sim Khai Yin.
A Comprehensive Evaluation Of County Tourism Development Level In Huanggang, China. [52 – 63]
Chen Cui, Tan Zi Ying & Chung Jee Fenn.
Hospitality Students Working Intention In The Hospitality Industry: A Case Study In Berjaya University College Malaysia. [64 – 78]
Ho Yun Ying & Gobinath A/ L S. Selvanayagam.