Volume 16, July 2021

Impact of Indigenous Entrepreneurial activities and Livelihood Sustainability in South-Western Nigeria [3-17]
Bosede Akanbi (PhD), Agness Oyeniyi (PhD), Temitope Akintunde (PhD) and Sarah Abiodun

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    Indigenous entrepreneurship deals with participation in local and or small businesses towards provision of income, employment and wealth in order to be self-sufficientt and contribute meaningfully to the society. Studies that related to entrepreneurial activities existed in the literature, however, not much has been done on indigenous entrepreneurial activities impacted the society particularly livelihood sustainability in Nigeria, hence, the objective of this study is to analyze the impact of entrepreneurial activities on livelihood sustainability in south Western Nigeria. Data were collected primarily through the use of questionnaires administered in south-Western part of Nigeria, specifically from Oyo, Ogun, and Osun States. Stratified sampling technique was used to draw a sample size of 400 from people that make their livelihood from indigenous entrepreneurial activities like mat weaving, clothes dying, traditional medicine etc. The sample size of 400 was determined with the help of Taro Yamane formula. Data collected were analyzed using Ordinary Least Square (OLS) regression and SPSS statistical tools. The outcome of the study revealed that indigenous entrepreneurship contributed significantly to employment generation and sustainable livelihoods (survival, sources of income, necessities of life etc.). The results also showed that indigenous entrepreneurial activities significantly improved human well-being (stress free, health and reduction in poverty). Policies and incentives that would encourage indigenous entrepreneurship should be created. Other institutions and corporate bodies like donors, lending institutions, educational institutions and business development agencies in the country should help focus attention on capacity development programmes for indigenous entrepreneurs.
Influence of Human Resource Management Practices on Faculty Turnover Intentions in Selected Private Universities in Ibadan , Oyo State, Nigeria.[18 -35]
Solomon Ojo (Ph.D.), Olonade Zaccheaus Olufunminiyi. (PhD) and Eguavoen Esther Omoyemwen

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    The study investigated the influence of Human Resource Management Practices on Faculty turnover Intention in selected Private Universities in Ibadan, Oyo State. A total of 138 faculty members took part in the study as respondents in which 60(43.5%) were male while 78(56.5%) were female. Questionnaire was used for data collection in the study. Collected data were analyzed using both Descriptive and Inferential statistics. The findings revealed that recruitment and selection significantly influenced faculty turnover intention in Private Universities in Ibadan. Training significantly influenced faculty turnover intentions in Private Universities in Ibadan; Career management significantly influenced faculty turnover intentions in Private Universities, Performance Management significantly influenced faculty turnover intentions in private universities in Ibadan; Compensation Design and Management significantly influenced faculty turnover intentions. It is concluded that Human Resource Management Practices significantly influenced faculty turnover intention in private universities in Ibadan. The paper then recommended that Human resource Management Practice should be given adequate and desired attention so as to reduce turnover. This could be achieved by regular promotion and setting clear-cut Human resource management practices path for faculty members.
A Case Study : High Consumption of Social Media at Berjaya University College Students [36-51]
Ann Wamaitha Gashwe and Ong Siew Har, Chris (PhD)

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    This study discusses the high consumption of social media in universities using the case study of Berjaya University College. Due to the rapid increase of Social media consumption, it has become a major part of the daily life for many individuals, as it has a mass attraction towards people which has a multi-factor appeal such as high stimulation which makes its easily accessible to everyone with a smartphone and internet connection. This has led to the research being conducted which uses the variables; Socialization, Educational and Mental health. A review of both the theoretical and critical literature were conducted to find out what other writers and researcher had to say concerning high usage of social media consumption in universities. Theories used were Emotion Contagion Theory; Social Comparison Theory; Developmental Task and Emerging Adulthood Theory. Three hundred students’ data was collected using self-administered questionnaires and interview guides as the primary data collection instruments. The quantitative data collected was analyzed using the Statistical Package for the Social Sciences (SPSS) data analysis tool version 26.0 to generate descriptive data in order to describe the characteristics of university students.. The study revealed that there is a strong relationship between social media consumption and university students with socialization having the highest percentage of respondents asserting that it highly affects social media consumption with a 91% rating. The study recommends that forums should be organized in universities to enlighten students on the various implications of social media consumption and lecturers to adopt new strategies for guiding tests, discussions and assignments. Students are advised to reduce the time they spend on social media sites to avoid being obsessed.
Conflict Management Strategies and Employee involvement in Transmission Company of Nigeria (TCN) , Osun State , Nigeria [52-66]
Micheal Ayodeiji, Boyede (PhD.), Zaccheaus O, Olonade. (PhD) and Oluwatobi, O. Omotoye

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    Purpose: This study discussed the influence of conflict management strategies on organizational involvement among employees of the Transmission Company of Nigeria (TCN), Osogbo. This is with the intent of establishing how involvement can be enhanced through a good conflict management strategy adopted in the workplace. Methods: The study adopted a descriptive survey research design. A total of 174 respondents were selected through a simple random sampling technique from the staff of the Transmission Company of Nigeria (TCN), Osogbo region. 71 (50.7%) of these respondents were male, while 69 (49.3%) were female. Influence of conflict management strategies scale (ICMSS) was adapted and modified while employee involvement scale (EIS which was developed by Kanungo (1982) was adopted. The test-retest reliability of the instrument administered within a two-week interval yielded 0.78. The instrument used the Likert response format, with options ranging from Strongly Agree (SA) = 4, Agree (A) = 3, Strongly Disagree (SD) = 2, and Disagree (D) = 1. Data collected was analyzed using Regression Analysis, Pearson Moment Correlation, and T-test Analysis Findings: The findings establish that there is a significant relationship between conflict management strategies (competition, cooperation, compromise, alternative dispute resolution, and collective bargaining) and organizational involvement. The findings also show that conflict management strategies (competition, cooperation, alternative dispute resolution, and collective bargaining) make no significant contribution to organizational involvement. It was further revealed that there is a statistically significant difference between male and female respondents’ perceptions of organizational involvement. Conclusion: The study concluded that a positive and significant relationship between conflict management strategies and employee involvement is realizable when alternative dispute resolution strategies are adopted among workers for harmonious coexistence. Recommendation: Based on the findings, it is recommended that management and employees must resolve to work together amicably by formulating potent strategies and sustaining acceptable policies as an effective mechanism for managing conflict on a continuous basis in organizations through alternative dispute resolution. Credible channels of communication and open discussions of conflict in work relations must be encouraged in an attempt to avoid confrontation, competition, and domination as conflict management strategies.
Influence of Reward System on Employee Performance : A Case Study of Selected Manufacturing Firms, Osogbo, Metropolis in Osun State [67-81]
Solomon Ojo, PhD, Abdulmaleek Olawale, Abdulazeez and Peter, Blessing

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    The study examined the influence of reward system on employee performance among selected manufacturing firms in Osogbo Metropolis, Osun State. The study was a survey which employed ex-post factors design. A total of 150 respondents were selected for the study and this comprised members of the selected manufacturing firms in Osogbo Metropolis, Osun State. Questionnaire was used to collect data from the respondents. The collected data were subjected computerized data and analysis, using the Statistical Package for Social Sciences (SPSS). The findings revealed that reward system significantly influenced employee performance in Selected Manufacturing Firms in Osogbo, Osun State [t(148)=12.37, p<.01]. Salary and wages (a dimension of reward system) significantly influenced employee performance in Selected Manufacturing Firms in Osogbo, Osun State [t (148) = 4.52, p<.01]. Fringe benefits significantly influenced employee performance in Selected Manufacturing Firms in Osogbo, Osun State [t (148) = 2.67, p<.01]. Recognition and appreciation significantly influenced employee performance in Selected Manufacturing Firms in Osogbo, Osun State [t (148) = 3.78, p<.01]. Sense of accomplishment significantly influenced employee performance in Selected Manufacturing Firms in Osogbo, Osun State [t (148) = 3.98, p<.01]. It was recommended that organizations should ensure that they provide the needed motivation, compensation and remuneration that will spur employees to act towards improving their task performance. Also, firms should try as much as possible to recognize and appreciate employees more often as this will make them improve more on their work.
Factors Affecting the Demand for Medical Care in Southwest, Nigeria [82-93]
Akintunde Temitope Sade (PhD), Lawal Bilikis Odunola , Aderajo, Oluwatosin Mary and Akanbi Bosede Esther (PhD)
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    People’s health is critical to the survival of any business. That is why this study attempts to investigate the socioeconomic determinants of demand for medical care in Southwest Nigeria. A descriptive study was carried out within the three (3) randomly selected local governments in Osun State. With the aid of a well-structured questionnaire administered to 399 respondents, data were collected and analyzed using chi-square and linear regression. The study found that the level of accessibility of medical care in the study areal is highly significant, that is medical care is available and accessible but not affordable by every household. The study revealed that income, heath care facility and price were the major factors responsible for medical care demand in Osun State. Results also showed that women demand for more medical care than men in the study area. The study therefore recommended that health insurance policy should be well implemented so as to reduce the out-of-pocket of medical care.
The Influence of Hotel Online Reviews on Customer Decision Making Behaviour [94-110]
Gao Yan Jing, Ye Jun and Ye Shuang
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    With the continuous changes of people’s consumption level and concept under the development of Internet, big data and other network technologies, the service industry presents a new trend, and the way of hotel reservation is becoming more and more diversified. In recent years, with the sharing of online information on hotel booking platforms such as Ctrip and Qunar, online reviews have become an important reference for consumers when booking hotels, and they have played an increasingly important role. This study takes groups of people who have had hotel booking experience on OTA booking platforms such as Ctrip or Qunar as the research object, constructs a model of the influence of online reviews on consumer decision-making behaviour and proposes hypotheses combined with current consumer decision-making research. SPSS 22.0 statistical analysis was used for factor analysis and regression analysis to verify the model and hypotheses. The results show that the content quality, quantity, timeliness and scores of the reviews have a positive impact on the decision-making behaviour of consumers, while the experience value characteristics of the reviewers do not show a positive impact on the decision-making behaviour of consumers. Finally, according to the conclusions, the corresponding management suggestions are proposed for the third-party platforms and hotel industry.
The Impacts of Management Functions and CoVid-19 Pandemic on the Hotel Performance: A Case Study of Hotel Westin Kuala Lumpur, Malaysia [111-124]
Chung Jee Fenn(PhD) and Akram Abdulraqed Sultan Al Khaled( PhD)
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    COVID-19 outbreak has posed unprecedented circumstances before the fragile tourism and hospitality industry. The highly infectious novel coronavirus continues to thwart the sector and raises serious questions about the present and future survival of the sector. The research addresses two important concerns, first, pertains to the major challenges that hospitality and tourism industry faces amid current conditions; and second relates to the vital learnings for the industry. The present coronavirus pandemic (COVID-19) has led the world toward severe socioeconomic crisis and psychological distress. It has severely hit the economy; but the service sector, particularly the hospitality industry, is hard hit by it. It increases the sense of insecurity among the employees and their perception of being unemployed, adversely affecting their mental health. This research aims to contribute to the emerging debate by investigating the effect of economic crisis and non-employability on employees’ mental health through perceived job insecurity under the pandemic situation. Results indicate that perceived job insecurity mediates the relationship of fear of economic crisis, non-employability, and mental health. Furthermore, the contingency of fear of COVID-19 strengthens the indirect relationship of fear of economic crisis on mental health through perceived job insecurity. The findings will provide a new dimension to the managers to deal with the psychological factors associated with the employees’ mental health and add to the emerging literature of behavioral sciences. The study also highlights the increasing need for investment in the digital infrastructure and smart technologies for the hospitality industry.
The Satisfaction of Flipped Classroom : A Perspectives of Student’s Experience [125-138]
Yu Bo Yang ,Chen Chu and Chung Jee Fenn (PhD)
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    Based on the existing literature, this paper studies the satisfaction of flipped class room from the perspective of student’s experience. Based on the core framework of customer satisfaction model, this paper constructs a satisfaction model of flipped classroom from the perspective of students’ experience. Through Factor Analysis of evaluation indicators, it shows that the satisfaction of flipped classroom is affected by four common factors: professional quality (F1), learning process (F2), teaching effect (F3) and teaching level (F4). The results show that flipped classroom satisfaction has a high and low positive correlation with teaching effect (F3) and teaching level (F4) respectively. Suggestions are put forward that the teacher is the key, the communication platform is the driving force, and the reasonable evaluation is the lever, so as to provide ideas for improving the overall satisfaction of flipped classroom.