| Difference Of Choice In Hotels Selection Between Two Genders [3 – 13] Ch’ng Chor Ban |
| Gen Y’s Perspectives On Apparel Website’s Quality And Repurchase Intention [14 – 27] Tor Hooi Jia |
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| The Influences Of Celebrity Endorsement On Consumers’ Purchase Intention Towards Cosmetic Products [28 – 43] Lim Chi Yan |
| The Role Of Social Media On Employee Communication And Empowerment [44 – 59] Devina Christiana |
| The Role Of E-Marketing Tools In Attracting Participants For Special Events [60 – 74] Melanie Gee Kerr Lohh |
| Restaurant Business And Determinants Of Consumer Behavioral Intensions [75 – 95] Tan Wen, Smitha Geetha |
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| Choice Of Language Learning Strategies: A Case Study Of Proficient And Less Proficient EFL Students In The Development Of Speaking Skills Of An Intensive English Programme [96 – 107] Ong Su Sien, Dorcas Lam Yarn Pooi, Persis Dineen Rodrigues |