Volume 15, January 2021

An Investigation Of The Use Of Communicative Language Teaching In A Higher Education Institution In China: A Case Study. [3-24]
Lin Siew Eng, Zhao Peidong.

Full Text | Abstract

    Communicative Language Teaching (CLT) is an approach of teaching English as a Foreign Language. Although CLT is regarded as an effective way of teaching English, the implementation of CLT teaching approach in China is not fully carried out. Hence, this study attempts to investigate the extent to which CLT is implemented in the English class at the Diploma level at a higher education institute in China. It is also to find out the challenges in implementing CLT in the English class. This study employed the qualitative approach design. Data was collected through teachers’ interview and classroom observations. By utilising purposive sampling method, four Chinese English teachers from the English Department participated in this study. The findings indicate that the English classes are still teacher-centred and the teaching materials are not communicative. The implementation has been challenged by several factors such as class size, lack of training in CLT resulting in misconceptions of CLT, and teachers’ lack of English proficiency. The findings of the study provide some measures that can be taken to address the challenges
The Impact Of Industrial Revolution 4.0 On Television Content Production And Broadcasting In Malaysia: Challenges And Opportunities. [25-36]
Raja Ridzuan Bin Raja Azhar.
Full Text | Abstract

    Recent developments in Industrial Revolution 4.0 – or IR 4.0 for short – are forcing broadcasters in Malaysia to either adapt or die. Archiving broadcast content and production workflow, especially, are critical to the transition to a digital broadcast environment. Obstacles to resource expansion, however, have resulted in the loss of opportunity among small- and medium-sized enterprises (SMEs), both broadcasters and vendors. Large amounts of content require metadata that follow new quality control (QC) standards compliant to recent IR 4.0 developments. The current study aims to find out (1) what IR 4.0 developments create obstacles for broadcasters, (2) the reasons why vendors face content production issues, and (3) the ways in which metadata features may facilitate the content production process. In this exploratory research, the methodology consists in face-to-face interviews with broadcasters, content providers and vendors, participant observation and content analysis at production operation centres and production houses; the combination of these research methods offers a deep understanding of the major issues. The main finding centres on the need for a set of recognisable metadata and quality control criteria – facilitated by artificial intelligence –as an additional feature of a broadcaster’s media management system (MAM). These criteria will reduce the reliance on human decision-making and help overcome the obstacles that currently beset the gatekeeping process.
Censorship Of Film Violence: Its Perceived Effect On Anti-Social Youth Behaviour. [37-51]
Jessica Sim Khai Yin.

Full Text | Abstract

    Censorship and film classification play an important role in preventing or reducing the negative impact of certain films (more particularly, violent films), especially when viewed by youngsters. In Malaysia, this task falls to the Malaysian Film Censorship Board or Lembaga Penapisan Filem (LPF). In recent years, however, film-viewing habits have changed dramatically, shifting from place-based viewing in the company of others (e.g., cinemas or at home) to online, unsupervised and person-based viewing, often “on the go” and in private. Access to uncensored film versions is practically unlimited, increasing the risk of anti-social views, attitudes and/or behaviour. Using a 35-item survey questionnaire, the current study seeks to find out if current LPF censorship practices are seen to mitigate these negative consequences. The results of Pearson correlation and regression analyses show that predictor variables like family viewing habits, socio-economic status, education, peer pressure and parental censorship have, on the whole, only a weak or moderate effect on the dependent variable, namely, violent behaviour intentions, and the same holds for LPF censorship. None of them explain variability in the dependent variable in any major way. However, a second finding is that LPF censorship is a statistically significant mediating factor between this small set of predictor variables and survey respondents’ perceptions about young film-viewers’ intentions to engage in violent behaviour. The finding tentatively suggests that Malaysia’s interpretive community considers LPF censorship successful in shielding particular viewers from the negative impact of film violence.
A Comprehensive Evaluation Of County Tourism Development Level In Huanggang, China. [52-63]
Chen Cui, Tan Zi Ying & Chung Jee Fenn.

Full Text | Abstract

    Huanggang City is rich in tourism resources and has huge space for the development of tourism industry. Focusing on the development of county tourism economy in Huanggang, this paper uses the entropy method to construct a comprehensive index system of county tourism development, and systematically analyzes the comprehensive level of county tourism development in Huanggang, to provide some ideas for the development of Huanggang’s tourism economy.
Hospitality Students Working Intention In The Hospitality Industry: A Case Study In Berjaya University College Malaysia. [64-78]
Ho Yun Ying & Gobinath A/ L S. Selvanayagam.

Full Text | Abstract

    Hospitality industry has become one of the major industries in the nation economy. It makes hospitality industry demand on the professional workers, which includes hospitality students as they are the ideal workers for hospitality industry. Thus, it is important to know the working intention of hospitality students towards hospitality students in order to attract them working in hospitality industry. The study is aimed to understand the working intention of hospitality students towards hospitality industry. The study is also determined on whether pay and benefits, parental influence, career development and personal interest affect hospitality students’ intention towards working in hospitality industry. Besides, the correlation test shows that all the independent variables (pay and benefits, parental influence, career development and personal interest) are having relationship with dependent variable variables (hospitality students’ intention towards working in hospitality industry). Also, the regression test has shown that all the independent variables (pay and benefits, parental influence, career development and personal interest) affect dependent variables (hospitality students’ intention towards working in hospitality industry). The findings may able to help hospitality employers and further researchers to refer to understand student intention towards working in hospitality industry.