| Factors That Influence Brand Loyalty Among Smartphone Users In Klang Valley [3 – 22] Low En Yu, Andrew Ng Boon Aun |
| Investigating Student’s Cognizance In Utilising Course Syllabus Information Booklet In Their Learning Process [23 – 36] Vijayan Venggadasallam, Muhd Iqbal Makmur |
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| Does Social Work Education Prevent Unwanted Pregnancy Among Teenagers’ In Colleges? [37 – 51] Dileep Kumar M., Srota Pandya, Chung Jee Fenn |
| Consumer Food-Choice Behaviour Model [52 – 68] Dileep Kumar M., Normala S Govindarajo, Chung Jee Fenn |
| How Far Can Your Master’s Degree Take You? Perceptions And Preferences Of 4-Star And 5-Star Hotels In Kuala Lumpur Towards Recruiting And Selecting Master’s Fresh Graduate (In Hospitality) To Assume A Supervisory Position [69 – 81] Reuben Y.S. Chen. |
| Examining Factors Influencing Consumer Choice Of Shopping Mall: A Case Study Of Shopping Mall In Klang Valley, Malaysia. [82 – 102] Hor Cai Ying, Andrew Ng Boon Aun |
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| Technology Acceptance Model And Digital Literacy Of Firstyear Students In A Private Institution Of Higher Learning In Malaysia [103 – 116] Tung An Gie, Chung Jee Fenn |