Volume 7, January 2017

Factors that Can Influence Young Women’s Intention to Become Entrepreneur [3 – 20]
Zurainah Musa,    Shaheen Mansori

Full Text | Abstract

    The primary aim of this study is to analyse the relationship between the women entrepreneurs’ intention with family support, social recognition, femininity, risk taking tendency and government’s incentives. 720 samples were collected by using self-administrative questionnaire via convenience sampling. The targeted participants were women aged between 18-45 years old from 4 different states in Malaysia (Pahang, Terengganu, Kelantan and Sabah). The results fromRegression analysis have shown that social recognition followed by government incentives and tendency towards risk taking are the three factors that have significant impact on the women’s intention to be an entrepreneur. However, the results have not shown any significant relationship between the level of family support and femininity. These findings can be helpful for government agencies to provide a more targeted and organized support for the women who have intention to start-up their own business. In addition, the results can be applicable for relevant agencies to promote entrepreneurship among young women in Malaysia. Overall, the developed measurement instrument showed a good level of reliability and validity. However, it is advisable that future study considers a wider range of geographical data collection so that it can have more accurate outcome and a higher level of generalizability.

    Ethnographic Fieldwork at the Portuguese Settlement, Malacca [21 – 34]
    Eileen Lee

    Full Text | Abstract

      Since the 1990s language endangerment which is defined as ‘en mass, often radical shift away from unique, local languages and language practices’ (Woodbury, 2011: 160) has gained tremendous attention in sociolinguistics. Accordingly, there has been a dynamic growth in the number of studies researching on the loss and shift of indigenous and minority languages around the globe. In the early millennium I undertook nine months fieldwork for my PhD thesis (Lee, 2004) which investigated on the phenomenon of language shift of Papia Kristang, the Portuguese creole spoken by the descendants of the Portuguese conquerors of Malacca in 1511. In this paper, I discuss the rationale for using the ethnographic approach to investigate language shift, the research design, namely, the research participants and the tools I employed and how I went about collecting data for my study, the experiences of being with the community and last but not least, what I have achieved conceptually and methodologically in carrying out the study vis-à-vis an ethnographic framework. As a conclusion to the sharing, I emphasised the rich experiences of my ethnographic journey at the Portuguese Settlement and expressed my gratitude to the community for the opportunity to metaphorically ‘eat, sleep and dance’ with them.


    A Study On Factors Influencing Employees Commitment Level In Berjaya Group Of Companies In Klang Valley, Malaysia [35 – 46]
    Chan Hwee,    Yivonn Mah Pei Sze

    Full Text | Abstract

      High level of employee commitment leads to several favourable organization outcomes like better customer service, workforce stability, employee retention, higher productivity and business performance. Some of the factors affecting employee commitment in organization are: leadership styles, training, communication, job satisfaction and motivation, corporate social responsibilities and others. The research presented in this article explores the factors influencing employee commitment level in Berjaya Group of Company in Klang Valley. The primary data source used in this analysis is taken from a survey of 400 executives and managers in Berjaya Group of Companies. Based on the results of the study, there is significant influence of the five factors (leadership, rewards & recognition, CSR, learning & development and internal communication) on employee commitment. We conclude that understanding of age segmentation of employees and leadership preference and learning and development is paramount in developing effective strategies in boosting employee commitment in the corporation.

    A Case for Using Wikis to Teach Writing: An Approach for Academic Writing [47 – 65]
    Simon John Williams,    Persis Dineen Rodrigues,    Malachi Edwin Vethamani

    Full Text | Abstract

      Writing is one area where language students usually need help, and as such, teachers look for ways in which to support their students in becoming better writers. With the current interest in information and communication technology ICT in the classrooms, teachers are looking for new ways to utilize it in their teaching. Wikis are one method, which could aid teachers in helping their students to become better writers. This study will put forward a case to use Wikis in the writing classroom as they can be used to develop individual and collaborative written work, as well as create a fully integrated environment for learning. This paper then presents a writing approach that is supported by a Wiki.
      The Impact of The Antecedents of Relationship Quality Towards Consumer-Company Relationship Quality in Malaysia’s Low Cost Carrier, Airasia [66 – 79]
      Andrew Ng Boon Aun

      Full Text | Abstract

        The purpose of this paper is to highlight the significance of influence of antecedents of relationship quality (customer orientation, service provider attributes, promotion and corporate social responsibility) towards the consumer-company relationship quality (satisfaction, trust and commitment) of low cost carrier, AirAsia Malaysia. A total of 409 questionnaires were distributed, with 392 cases used in the final analysis. A series of statistical tests – descriptive analysis, normal Q-Q plots, reliability test, correlation analysis and regression analysis; were carried out based on the research objectives proposed. Results also indicated that all 4 of the antecedents of relationship quality does influence the consumer-company relationship quality and that CSR has the highest level of influence among the 4 antecedents of relationship quality tested, towards consumer-company relationship quality in AirAsia. Results provide important insights into the impact of customer orientation, service provider attribute, promotion and CSR towards consumer-company relationship quality in the low cost carrier industry compared to other previous researches. In addition, CSR is found to be the most influential antecedents of consumer-company relationship quality.

      The Impact of Champion Communication on Stellar Transformational Leadership of a Multilevel Company In Malaysia [80 – 96]
      Patricia Pei Yoong Yap,    Lai Ving Kam

      Full Text | Abstract

        The world business environment has undergone massive transformation mainly due to globalization and advancement in technology. How are leaders of 21st century going to beat the odds of success by maintaining business sustainability, organizational profitability and rapid changes of consumer preferences? Literature review shows champion communication (CC) is the key element determining the success of leaders. An empirical abductive research on the CC on stellar transformational leadership (STL) is studied extensively by examining four communication components, i.e. verbal skill (VS), non-verbal skill (NVS), writing skill (WS), listening skill (LS) governed by cross cultural skill (CCS) via determining each component’s critical elements, architecting a comprehensive conceptual framework and assessing their impact on STL. The results from a well-designed questionnaire imply that the relationship between CC and STL is correlated positively. The impact of CC on STL is being analysed statistically via various linear regression models. The findings prove the significance of CC components i.e. VS, NVS, LS and CCS to be STL statistically critical except WS. This is new knowledge to the entire world. As such, STL is the result of the combination of CC, i.e. VS, NVS, LS and CCS. This strongly suggests the urgency for corporate leaders to transform continuously to be champion communicators in order to lead by example, empower employees wholeheartedly to increase job satisfaction and productivity. Hence, this contributes to business sustainability, organization profitability and agility dealing with rapid changes in consumer preferences in this digital era!


      Succession Planning: A Qualitative Study on Managers’ Perspective [97 – 110]
      Mohamed Syairoz Bin Mohd Odman,    Irene Tan Ai Lian

      Full Text | Abstract

        Succession planning is an area of importance for the continuity of an organisation, especially in the development of talented staff that may be groomed to be its human capital. Subsequently, understanding the perspectives of different stakeholders involved in succession planning programmes may provide invaluable information for its implementation. The purpose of this qualitative phenomenological study is to gather the lived experiences of participants in a succession planning development programme in order to determine their understanding of succession planning as well as its implementation. The purposeful sample of participants from managerial positions served to provide the lived experiences or essence of participating in a succession planning training programme. The interviews conducted were analysed using the constant comparative analysis technique and established patterns were identified through four emerging themes, which are Successor identification and talent pool formation, Required skillsets development for successors, Importance of predecessors’ coaching and mentoring and Assurance of continuity and stability of the organisation in the market place.