| Bridging the Employability Gap Between Hotels and Graduates: The Immersion Methodology. [3 – 11] Choe Kin Hwa |
| BERJAYA Immersion Methodology: Students’ Learning Experiences [12 – 17] Chan Chang Tik |
| |
| The Usage of Role Play Techniques ib Teaching Short Story for Average Level of College Students [18 – 24] Vijayamalini Sathasivam |
| Career Perceptions of Private Higher Education Students on the Hospitality and Tourism Industry in Malaysia [25 – 36] Joel Tham Kah Marn |
| Relationship between Technology Acceptance Model (Tam) and Online Shopping Adoption: A Case Study in BERJAYA University College of Hospitality. [37 – 50] Sandy Rata Dasan, Chung Jee Fenn |
| Impact of SMS Language Among Undergraduate Students in Malaysian Higher Education Institutions [51 – 60] Thinusha Selvaraj, Jayarajoo Santhanam |
| |
| Liquor Marketing Campaign Influences on Alcoholic Consumption Behaviour of College Students [61 – 66] Ooi Zheng Yao, Shaheen Mansori |
| The Relationship between Lifestyles Behaviour and Body Health Among Ten Selected Young Adult in Klang Valley: A Preliminary Study [67 – 78] Koh Puh Fun, Haryati Abu Husin |