Volume 3, January 2015

Bridging the Employability Gap Between Hotels and Graduates: The Immersion Methodology. [3 – 11]
Choe Kin Hwa

BERJAYA Immersion Methodology: Students’ Learning Experiences [12 – 17]
Chan Chang Tik

The Usage of Role Play Techniques ib Teaching Short Story for Average Level of College Students [18 – 24]
Vijayamalini Sathasivam

Career Perceptions of Private Higher Education Students on the Hospitality and Tourism Industry in Malaysia [25 – 36]
Joel Tham Kah Marn
Relationship between Technology Acceptance Model (Tam) and Online Shopping Adoption: A Case Study in BERJAYA University College of Hospitality. [37 – 50]
Sandy Rata Dasan,    Chung Jee Fenn

Impact of SMS Language Among Undergraduate Students in Malaysian Higher Education Institutions [51 – 60]
Thinusha Selvaraj,    Jayarajoo Santhanam

Liquor Marketing Campaign Influences on Alcoholic Consumption Behaviour of College Students [61 – 66]
Ooi Zheng Yao,    Shaheen Mansori

The Relationship between Lifestyles Behaviour and Body Health Among Ten Selected Young Adult in Klang Valley: A Preliminary Study [67 – 78]
Koh Puh Fun,    Haryati Abu Husin