| Impact of CSR Event on Consumer Loyalty. [3 – 15] Kong Yee Yen, Siti Intan Nurdiana Wong Binti Abdullah |
| Customer Perception Toward Salted Sea Grape Taste : A Preliminary Qualitative Study [16 – 21] Jochen Kern |
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| Conceptualising the Lecturer as Customer: Establishing Principles Underpinning a New Model for Organising the Tourism, Hospitality and Events School, an Exploratory Paper [22 – 36] Christopher W. Harris, Simon Pawson |
| Online Banking Acceptance Among University Students : An Empirical Investigation [37 – 47] Joel Tham Kah Marn |
| University–Industry Partnership for Entrepreneurial Skills. [48 – 55] Zurainah Musa, Shaheen Mansori |
| A Note on Demand Forecast and Determinants of Demand for Tourism; A Case of Beijing, China for the Period : 2011-2015. [56 – 63] Sudipta Kiran Sarkar |
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| The Impact of Employee Involvement on the Affective Organisational Commitment in Five-Star Hotels in Ho Chi Minh City, Vietnam. [64 – 76] Thao Duong Anh Choe Kin Hwa |
| English Language Lecturers Readiness to Accept Usage of the Mobile Learning Technology in Private University Colleges in East Malaysia. [77 – 88] Jayarajoo Santhanam, Thinusha Selvaraj, Aishvarya Nair Chandrasekran |