Volume 24, July 2025

Enhancing Customer Loyalty in Global System for Mobile Communication: The Role of Relationship Marketing Tactics [1-17]
Adu Richard Akinjide, Adegbite Obasanjo Sanya, Olaosebikan Johnson Sogo & Olodude Opeyemi Dorcas
Impact of Branding Strategies on Customer Patronage in the Nigerian Banking Industry [18-29]
O.K. Agbesuyi, A. Shiro, & J.A. Oladimeji
Monetary Incentives as a Determinant of Job Satisfaction Among Employees in Tertiary Institutions in Kwara State, Nigeria [30-47]
Abdulbaqi Salihu Zakariya, Balogun Obasanjo Solomon & Tejideen Toyin Olayinka
Ethical Behaviour Among Health Workers in Selected Tertiary Healthcare Hospitals in Oyo State, Nigeria: A Component Factor Analysis [48-64]
Lawal K. Bakare, Leke K. Onabanjo, Oluwafisayo O. Falowo, & Oladepo O. Owolade
Nexus Between Management Support and Employee Performance in Selected Deposit Money Banks in Lagos Metropolis, Nigeria [65-78]
Abel S. Adesanya, Akindele, I. T. Oluwakemi C. Ogunwole, Modupe S. Kasumu, & Victoria F. Iheanacho
Exploring Staff Commitment in Nigerian Public Universities: The Impact of Sex, Age, Cadre, and Work [79-90]
Adeyemo Lydia Funmilola, Ademiyi Wasiu Olasunkanmi, Olonade Zaccheaus Olufunminiyi, & Adeyemo Adeolu Ajibade
Moderating Effects of Gender on Relationship Between Knowledge Management and Conflict Management Effectiveness [91-105]
Kayode Comfort Adeyinka, Akintayo Dayo Idowu, & Olonade Zaccheaus Olufunminiyi