| Effect of Distance in the Behavioural Patterns of Long Haul and Short Haul Business Overnight Visitors to Hong Kong [3 – 12] Sudipta Kiran Sarkar |
| Students’ Perceptions of the Factors that Enhance Service Quality in Higher Education [13 – 22] Mazirah Yusoff, Fraser McLeay |
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| Investigating University Students’ Perception of Online Forum Discussions to Improve Language Proficiency [23 – 36] Harizah Faiz, Ong Mei Lin |
| The Effects Of Perceived Justice On Customer Satisfaction In E-Retailing Service Recovery Strategy [37 – 52] Venny Shirleen, Choe Kin Hwa |
| Factors Motivating Local Travelers Selecting 4 Star Hotels in Subang Jaya, Selangor, Malaysia [53 – 62] Vanessa Kwan Wan Ling, Haryati Abu Husin |
| The Implementation of English Medium Instruction in the Education System of National University of Malaysia (UKM) [63 – 75] Thinusha Selvaraj, Aishvarya Nair Chandrasekran, Jayarajoo Santhanam |
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| Exploring Tourists’ Understanding and Experience of Ecotourism [76 – 93] Siti Intan Nurdiana Wong Abdullah |