| Factors Affecting Customer’s Intention To Adopt Coalition Loyalty Program In Kuala Lumpur [3 – 19] Au Yong An Yi, Choe Kin Hwa |
| Rhetorical Styles In The Religous Speech On Youtube [20 – 30] Normaizurah Md. Zain |
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| The Relationship Among Students’ Loyalty, Commitment And Trust In Private University, Malaysia. [31 – 42] Chris Ong Siew Har, Ravindran Ramasamy, Ronald Willie Binati |
| Career-Oriented Culture Of Smes And Millennial Generation. [43 – 62] Dileep Kumar M., Normala S Govindarajo |
| Guests’ Acceptance Of Service Robots In Hotels Within Klang Valley, Malaysia. [63 – 72] Chan Pui Yee, Vijayan Venggadasallam |
| The Crisis-Discourse Dialectic: Current Findings And Relevance For The Service Industry [73 – 83] Antoon De Rycker |
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| The Influence Of Service Quality And Service Recovery On Customer Satisfactions: A Case Study Of Mrt Users In Klang Valley [84 – 100] Lee Chen Shen, Andrew Ng Boon Aun |
| The Experiences Of Malaysian Youth With Korean Cosmetic Product [101 – 114] Chan Kit Yeng |